As my class comes to a close, I want to thank you for the lesson you grudgingly provided me this semester. Although we had our technical ups and downs, this was a most fulfilling process. Sorry to have once thought of you as one of many “digital soapboxes” that litter the Internet with useless rants from computer-tied loners with noting else better to do.
I have been doing marketing a long time, but you’ve showed me there is still much to learn. And many trends in the new digital world with which I need to become familiar. I now see how you and your millions of cohorts can have an impact—either positive or negative—on the business community. Thanks for making me take heed. You need to be fully embraced and feel part of the marketing community. If a consumer wants to share their thoughts and experiences with a brand, we marketers better listen and respond appropriately. In so doing, we can create customer relationships with more sustainable value than we ever dreamed possible.
My goal is to clean you up and make you as pretty as I now I can. It will take some time to learn the intricacies of blog building, but I now feel up to the task, You with me?
